Based in Sussex, England
The ‘Alternative Right’ or ‘Alt Right’ (terms popularised by Richard B. Spencer) is a creative nexus for those who reject egalitarianism as postulated by enlightenment thinkers. We are Identitarians, White Nationalists/Ethno-Nationalists, the European New Right, Neo-Reactionaries, and more besides.
“There seems to be a wonderful contradiction between the words ‘alternative’ and ‘right’. Something new and frenetic and uncontrollable: the alternative; and something old and traditional and eternal: the right. [….] conservative revolution; radical traditionalist; archeo-futurist; anarcho-fascist.”
“We might need to unleash a little chaos, some hash-tags and dank memes, some Trumpean vulgarity, before we put it all back together again.” Richard Spencer, NPI/Radix Journal, May 2016.
All t-shirts are printed with textile vinyl and are 100% cotton, premium weight ‘Fruit of the Loom’.
Payments are taken via bank transfer.